Mar

6

New white paper design template opens new profit opportunities for graphic designers

Filed Under White papers | Leave a Comment

Graphic designers looking for new ways to serve clients and new profitable niche markets and are encouraged to visit my new White Paper Design site that Maria G. Nozza and I have created. White papers are one of today’s most powerful marketing tools. Businesses large and small use white papers to generate leads and build […]

Feb

23

What features would you like to see in a white paper template?

Filed Under White papers | Leave a Comment

Maria G. Nozza and I are preparing a 2009 White Paper Design Template. Our goal is to help you save time creating white papers for use as lead generators and list building incentives. Our template will help graphic designers work faster and non-designers do more on their own. But, in order to offer you what […]

Jan

16

Are you interested in copywriting and design tips for successful white paper marketing?

Filed Under Events, White papers | Leave a Comment

If your firm depends on white paper marketing to generate new business, or if you provide copywriting and design services for firms who use white papers to market new products and services, you’ll want to attend Michael Stelzner’s White Paper Success Summit 2009.
Michael Stelzner, the author of Writing White Papers: How to Capture Readers and […]

Jan

15

Graphic design tips for white paper marketing success; download 3 examples of attractive, easy-to-read white papers

Filed Under Events, White papers | Leave a Comment

If you’re a business owner using white paper marketing to attract new business, or a graphic designer creating white papers for clients, you’ll want to download these 3 examples of effective white paper marketing. Each example shows how to use layout, text, and graphics to attract readers and keep them engaged.
The following white papers are […]

Dec

7

Graphic design tips for using white papers as lead generators

Filed Under White papers | 2 Comments

White paper success is as much based on based on as much on graphic design as it is based on your writing skills. White paper creators who fail to effectively use the power of graphic design to attract and retain readers are less likely to successfully generate leads for your business or build your e-mail […]

Feb

11

Telseminar interview: Mastering White Paper Layout and Design: How Layout Improves the Perceived Value of a White Paper.

Filed Under Events, White papers | Leave a Comment

On Wednesday, February 13, Michael Stelzner, author of Writing White Papers, will be interviewing me on a special teleseminar, Mastering White Paper Layout and Design: How Layout Improves the Perceived Value of a White Paper. This interview is your opportunity to find out how white paper design affects readability–the measure of the ease with which […]

Aug

29

Tips for writing and designing white papers

Filed Under White papers | Leave a Comment

Sidebars–text and graphic elements placed in the white space to the left of the main text of your white papers–can increase the marketing effectiveness of your white papers.
By writing and placing short text features, like assessment questions, case studies, examples, glossaries of important terms, quotations, or tips, on each page of your white paper, you […]

Aug

7

Learn how to write winning white papers

Filed Under White papers | 1 Comment

White papers are the ideal marketing tool to introduce new products, especially complex or “new technology” products.
Yet, white papers often fail because they’re confused with brochures or reports.
The latest newsletter of my Design to Sell newsletter describes Michael Stelzner’s great resource, Writing White Papers: How to Capture Readers and Keep Them Engaged which provides a […]