Creative Brief



Client name
Today's date
Project description
Main client contact info
Back-up client contact info
Primary project goal
Seondary objectives
Measurement criteria
Primary market description
Characteristics
Wants and attitudes
Secondary markets
Characteristics
Wants and attitudes
Deliverable #1 and deadline
Deliverable #2 and deadline
Deliverable #3 and deadline
Deliverable # 4 and deadline
Necessary client information and resources
Terms
Proffs and approvals
Corrections vs. revisions
Other
Client agreement and date
Vendor agreement and date
Your Name:
Your Email:

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